Campaign concepts

Influencer campaign ideas, shown as concepts.

Five example campaigns that show how a product, the right creator and the right format come together. Every concept here is illustrative: the creators and products are fictional, the images are AI-generated, and none of it is client work.

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01Campaign concepts

Built for attention. Designed for connection.

Example campaigns that show how a product, the right creator and the right format come together. Concepts only, not client work.

Concept campaigns Examples

Concept 01 of 05

Tech creator holding wireless headphones toward the camera in his home studio
01 Hook
Close-up of the wireless headphones on a desk
02 Close-up
The creator wearing the headphones, listening with his eyes closed
03 First listen

01Tech product launch

Wireless Headphones

“The first-listen test”

The idea
A tech creator unboxes the headphones and takes them on his real commute, switching noise cancelling on mid-sentence so viewers hear the difference for themselves.
Creator fit
Tech creatorHands-on product demos, calm and explanatory
Content
Short-form video, 30 to 45 secondsOn cameraVoiceoverNo background music
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Concept campaign. Fictional creator and product, AI-generated images.

More concept campaigns

All concepts on this page are examples created to show our approach. The creators, products and scenes are fictional and the images are AI-generated. They are not client campaigns and no results are implied.

02Inside a concept

What every concept defines.

Each concept answers the questions a real campaign brief has to answer, so the idea can turn into content.

  • 01

    The idea

    One short story the content tells, built around a real moment of using the product.

  • 02

    Creator fit

    The type of creator whose audience and style suit the product, rather than a named person.

  • 03

    Content format

    The format and length, such as a 30 to 60 second short-form video.

  • 04

    Creative requirements

    What the content must include: on camera or voiceover, music or none, captions, location.

  • 05

    Storyboard frames

    Three frames that show the hook, the product and the moment that sells it.

03From idea to campaign

From a concept to your campaign.

  1. 01

    Share your product

    Tell us what you sell, who buys it and what you want the campaign to do.

  2. 02

    We shape the idea

    We suggest a concept like these for your product and audience, and the creator types that fit it.

  3. 03

    It becomes your brief

    The concept turns into a creative brief with format, style and requirements, which you approve.

  4. 04

    Creators bring it to life

    The creators you choose make the content in their own voice, and you review it before it goes live.

The full process, step by step, is on How It Works.

Have a product that deserves its own concept?

Tell us what you are launching. We will suggest the creators and the content that fit it.

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