How it works

Our influencer marketing process, step by step.

Every Uplink Creators campaign follows the same five steps, from your first brief to real content and a final report. You approve the brief and the creators before anything goes live.

Start a Brand CampaignHow pricing works

01How it works

A simpler way to run creator campaigns.

From your brief to real content, we make it easy to find the right creators and run campaigns that fit your goals.

Step 01 / 05Tell us about your brandWe start with your product and goals, before choosing any creators.
New campaignExampleWireless HeadphonesProduct launch
Product / Service
Wireless Headphones
Campaign goal
Product awareness
Target audience
Tech enthusiasts, lifestyle audiences
Content type
Reviews, UGC, short-form video
Key message
Optional campaign messaging
  1. Your product and goals
  2. We analyze your audience and category
  3. Then recommend the best approach and creators
Example campaign. Product, creators and statuses are fictional.
Start a Brand Campaign

02The five steps

Each step, in detail.

  1. 01

    Tell us about your brand

    Share your product, goals, target audience, timeline and any creative requirements through the inquiry form. Rough is fine: it is enough for a useful first conversation.

  2. 02

    We recommend an approach

    After a short discovery call we recommend Creator Matchmaking or Full Campaign Management, the type of creators and the content that suit your goals, and send a proposal with the scope and pricing.

  3. 03

    We define the creative brief

    Goals, audience, key messages, content direction, style and requirements such as on-camera, voiceover or no background music go into one brief. You approve it before creators are finalized.

  4. 04

    We find and present creators

    Creators are researched for audience fit, content style and credibility, then presented as a curated shortlist with a note on why each one fits. You choose who goes ahead.

  5. 05

    We coordinate and report

    With Full Campaign Management we handle outreach, creator instructions, content review, approvals and publishing, then report on what was published with the metrics available. With Creator Matchmaking, introductions follow the process agreed in your proposal.

03After you get in touch

What happens next.

The inquiry form takes about two minutes, and there is no commitment.

  • 01

    We read it properly

    A real person reviews every inquiry, and you get a confirmation email when it arrives.

  • 02

    A short discovery call

    We talk through your goals, audience and budget, and answer your questions.

  • 03

    A proposal

    Scope and pricing, with creator compensation and our fee shown separately.

04Pricing

Flexible Campaign Pricing

Every campaign is different. We build proposals based on your campaign objectives, creator requirements, scope, and production needs. Creator compensation and Uplink Creators' service fees are presented separately for transparency.

Whether you need creator matchmaking or complete campaign management, we will recommend a pricing structure based on your specific requirements.

What shapes a proposal

  • Campaign size
  • Number of creators
  • Campaign complexity
  • Content requirements
  • Coordination and reporting needs
  • Production needs

Every proposal lists these costs individually:

  • Creator compensation
  • Uplink Creators' service fee
  • Production costs, if applicable
  • Paid usage or licensing, if selected

You always see what goes to creators and what goes to us.

05What you can count on

Clear from the start.

  • You approve before anything goes live

    The brief, the creators and the content all go through you. Nothing is published until it has been through the review steps in your brief.

  • Sponsorship is disclosed

    Creators make content in their own voice, with the sponsorship clearly disclosed.

  • Costs are itemized

    Creator compensation, our service fee, and any production or paid usage costs are separate lines.

  • Reporting without estimates

    We report the figures each platform and creator can share, as they are.

06FAQ

Questions about the process.

  • No. Tell us what you know about the product, the audience and your goals. Defining the creative brief together is part of the process.

Start with step one.

Tell us about your brand, your product and the people you want to reach.

Start a Brand CampaignCompare our services