Influencer marketing services

Influencer marketing services, built around your product.

Uplink Creators offers two influencer marketing services for brands. Creator Matchmaking finds the creators whose audience fits your product. Full Campaign Management runs the whole creator campaign, from the first brief to the final report.

Start a Brand CampaignCompare the services

01Services

Two ways to work with us.

Use us to find the right creators, or have us manage the whole campaign from brief to report.

01Learn more about Creator Matchmaking

Creator Matchmaking

Find the right voice for your product.

We start by understanding your campaign requirements, then recommend creators whose audience and content fit your product. You receive a curated shortlist, and we make introductions according to the process agreed in your proposal.

  • Review of your brief and campaign requirements
  • Creator research and vetting
  • Creator recommendations in a curated shortlist, with fit notes
  • Initial outreach, where included
  • Introductions according to the agreed process
  • One agreed revision round
02Learn more about Full Campaign Management

Full Campaign Management

From the first brief to the final report.

We help define the campaign brief, find and present suitable creators, coordinate execution, and manage communication and reporting as set out in your client agreement, so your team can focus on the brand and the product.

  • Campaign planning and creative brief
  • Creator sourcing and vetting
  • Outreach, negotiation, and coordination
  • Creator instructions and deliverables
  • Content review coordination
  • Timeline and approval tracking
  • Publishing and link tracking
  • Campaign report
Start a Brand CampaignSee How It Works

02Compare

What each service includes.

Both services start from your brief and use the same fit-first creator research. The difference is how much of the campaign we run for you.

What Creator Matchmaking and Full Campaign Management include
What is includedCreator MatchmakingFull Campaign Management
Review of your brief and campaign requirementsIncludedIncluded
Campaign planning and creative briefNot includedIncluded
Creator research and vettingIncludedIncluded
Curated creator shortlist with fit notesIncludedIncluded
Initial outreach to creatorsWhere includedIncluded
Introductions to the creators you chooseIncludedHandled by us
Negotiation and coordinationNot includedIncluded
Creator instructions and deliverablesNot includedIncluded
Content review coordinationNot includedIncluded
Timeline and approval trackingNot includedIncluded
Publishing and link trackingNot includedIncluded
Campaign reportNot includedIncluded
About Creator MatchmakingAbout Full Campaign Management

03In every engagement

The same standards, whichever you choose.

Every creator we recommend is checked against your brief: who follows them, how they make content, and whether their audience trusts them in your category.

  • Product-first matching

    We start from what you sell and who buys it, then look for creators whose audience fits.

  • Relevant fit over reach

    Content style, audience and credibility matter more than the size of a follower count.

  • One point of contact

    Briefs, timelines and approvals are tracked in one place, with one person to talk to.

  • Costs you can see

    Creator compensation and our service fee are always separate lines in your proposal.

04Content formats

Formats a campaign can include.

The format is set in your creative brief, together with requirements such as on-camera, voiceover or no background music. Content made for your own channels or ads, often called UGC, is possible when usage rights are agreed with the creator.

  • Short-form video

    Demos, first impressions and day-in-the-life clips for TikTok, Reels and Shorts.

  • Long-form video

    In-depth reviews, tutorials and walkthroughs, usually on YouTube.

  • Livestream

    Live demos, launches and Q&As where the audience can ask questions.

  • Photo / carousel

    Product photos and step-by-step carousels for feeds.

  • Written / newsletter

    Reviews and recommendations in a creator's newsletter or blog.

  • Podcast

    Host-read mentions and conversations in a creator's show.

05Pricing

Priced for your campaign.

Every campaign is different. We build proposals based on your campaign objectives, creator requirements, scope, and production needs.

What shapes the proposal

  • Campaign size
  • Number of creators
  • Campaign complexity
  • Content requirements
  • Coordination and reporting needs
  • Production needs

Listed separately in every proposal

  • Creator compensation
  • Uplink Creators' service fee
  • Production costs, if applicable
  • Paid usage or licensing, if selected

06FAQ

Questions about our services.

  • Choose Creator Matchmaking if your team can brief creators, review their content and handle publishing, and you want help finding the right people. Choose Full Campaign Management if you want one partner to plan the campaign, coordinate the creators, track approvals and publishing, and report at the end. If you are not sure, pick 'Help me decide' in the inquiry form.

Not sure which service fits?

Tell us about your product and goals. We will recommend the approach that suits your campaign in a short discovery call.

Start a Brand CampaignSee how it works