Services · Full Campaign Management
Influencer campaign management, from brief to report.
With Full Campaign Management we help define the campaign brief, find and present suitable creators, coordinate execution, and manage communication and reporting as set out in your client agreement, so your team can focus on the brand and the product.
Example campaign · illustrative
01What we handle
Every stage, one partner.
The scope of each campaign is set out in your client agreement. A full campaign covers these eight stages.
- 01
Campaign planning and creative brief
Goals, audience, key messages, requirements and timeline, agreed in one brief before any creator is contacted.
- 02
Creator sourcing and vetting
Creators researched for audience fit, content style and credibility, then presented as a curated shortlist.
- 03
Outreach, negotiation and coordination
We contact the creators you choose, agree terms within your budget and keep everyone aligned.
- 04
Creator instructions and deliverables
Each creator gets clear instructions: what to make, by when, and what it must include.
- 05
Content review coordination
Drafts come back through the review steps set in your brief before anything is published.
- 06
Timeline and approval tracking
One schedule for drafts, approvals and publishing dates, tracked in one place.
- 07
Publishing and link tracking
We confirm each piece goes live as agreed and collect the links.
- 08
Campaign report
A summary of what was published, where and when, with the metrics available.
02The creative brief
It starts with one clear brief.
Before any creator is contacted, goals, audience, key messages, requirements and timeline are agreed in one brief. You approve it before creators are finalized.
Goals and audience
What the campaign should achieve, and who it should reach.
Key messages
What creators should say about the product, and what to leave out.
Content direction
Formats, style and requirements such as on-camera, voiceover or no background music.
Timeline
When drafts are due, when you review them, and when content goes live.
03Who does what
Clear roles, no guesswork.
Your team
Shares the product and the goals, approves the brief and the creators, and reviews drafts before they go live.
The creators
Make and publish the content as briefed, in their own voice, with sponsorship clearly disclosed.
Uplink Creators
Everything in between: sourcing, outreach, coordination, tracking and reporting, with one point of contact.
04Reporting
What the campaign report covers.
You get updates as the campaign moves, and a report when it wraps up, with the figures each platform and creator can share.
What was published
Every piece of content, with its link, the creator and the platform.
When it went live
Publishing dates against the plan agreed in the brief.
The metrics available
The figures each platform and creator can share, reported as they are, without estimates.
What to try next
Notes on what worked and what we would change in a next campaign.
05Pricing
Priced for your campaign.
Every campaign is different. We build proposals based on your campaign objectives, creator requirements, scope, and production needs.
What shapes the proposal
- Campaign size
- Number of creators
- Campaign complexity
- Content requirements
- Coordination and reporting needs
- Production needs
Listed separately in every proposal
- Creator compensation
- Uplink Creators' service fee
- Production costs, if applicable
- Paid usage or licensing, if selected
Only need help finding creators? Creator Matchmaking covers the brief, research and shortlist. Compare both on the services page.
06FAQ
Questions about managed campaigns.
You do. Drafts go through the review steps set in your creative brief, and nothing is published until it has been through them.
No. Creator compensation and Uplink Creators' service fees are shown as separate line items so you can see exactly where your budget goes.
Yes, when paid usage or licensing is agreed with the creator. It is listed as its own line in the proposal.
Yes. On-camera, voiceover, audio (including no background music), language, and style requirements are set in your creative brief and shared with creators before they are selected.
We do not guarantee reach, sales, or virality. We commit to the scope and deliverables in your agreement and report on the metrics available.
Hand us the campaign. Keep the final say.
We run the creators, timelines and reporting. You approve the brief, the creators and the content before anything goes live.