Services · Creator Matchmaking
Creator matchmaking that starts with your product.
Creator Matchmaking starts with your campaign requirements. We recommend creators whose audience and content fit your product, you receive a curated shortlist, and we make introductions according to the process agreed in your proposal.
Example campaign · illustrative
01What's included
Everything you need to choose well.
- 01
Review of your brief
We start from your product, your audience, your goals and any creative requirements.
- 02
Creator research and vetting
We look at audience fit, content quality, engagement signals and credibility, not only follower counts.
- 03
A curated shortlist with fit notes
Each recommended creator comes with a short note on why they suit your campaign.
- 04
Initial outreach, where included
If your proposal includes it, we make first contact to confirm interest and availability.
- 05
Introductions
Full profile links and introductions follow the process agreed in your proposal.
- 06
One revision round
If the shortlist is not quite right, we refine it once based on your feedback.
02How fit is judged
Fit first, reach second.
We start from what you sell and who buys it, then look for creators whose audience fits.
Audience
Who follows the creator, and whether that matches the people who buy your product.
Content style
Formats, tone and production that suit your brand and the campaign you have in mind.
Credibility
Whether their audience trusts their recommendations in your category.
Reach, last
Audience size matters, but only after the fit is right.
03The shortlist
What your shortlist shows.
Every creator on the shortlist is presented the same way, so you can compare them side by side.
Platform
Where the creator publishes, such as Instagram, TikTok or YouTube.
Niche
The topics and categories they are known for.
Audience size and location
How many people follow them, and where those people are.
Content formats
The kinds of content they make, from short videos to reviews and tutorials.
Fit for your campaign
Why we think they suit your product, your audience and your brief.
04The process
From brief to introductions.
- 01
Share your brief
Tell us about the product, the people you want to reach, your goals and any creative requirements. A rough brief is fine to start.
- 02
We research and vet creators
We look for creators whose audience, content style and credibility fit the brief, and check each one before recommending them.
- 03
You receive the shortlist
Every creator is presented the same way, with a note on why they fit, so you can compare them side by side.
- 04
One round of refinement
If the shortlist is not quite right, tell us what to change and we refine it once.
- 05
Introductions
You choose who to go ahead with. Full profile links and introductions follow the process agreed in your proposal.
05Choosing a service
Matchmaking or full management?
Choose Creator Matchmaking if
Your team can brief creators, review their content and handle publishing, and you want help finding the right people.
Choose Full Campaign Management if
You want one partner to plan the campaign, coordinate the creators, track approvals and publishing, and report at the end.
About Full Campaign ManagementSee both services side by side on the services comparison.
06Pricing
Priced for your campaign.
Every campaign is different. We build proposals based on your campaign objectives, creator requirements, scope, and production needs.
What shapes the proposal
- Campaign size
- Number of creators
- Campaign complexity
- Content requirements
- Coordination and reporting needs
- Production needs
Listed separately in every proposal
- Creator compensation
- Uplink Creators' service fee
- Production costs, if applicable
- Paid usage or licensing, if selected
07FAQ
Questions about matchmaking.
You tell us which creators you want to go ahead with. Full profile links and introductions then follow the step agreed in your proposal, and you can work with the creators directly or ask us to manage the campaign.
No. Creator compensation and Uplink Creators' service fees are shown as separate line items so you can see exactly where your budget goes.
Yes. On-camera, voiceover, audio (including no background music), language, and style requirements are set in your creative brief and shared with creators before they are selected.
Yes. If you would rather we run the campaign once the creators are chosen, we can set that out in an updated proposal.
We do not guarantee reach, sales, or virality. We commit to the scope and deliverables in your agreement and report on the metrics available.
Find the creators who fit your product.
Share your brief in the inquiry form. It takes about two minutes, and there is no commitment.